SPRING/SUMMER 2024 CAMPAIGN
7 FOR ALL MANKIND
As the Copywriter and Content Strategist at 7 For All Mankind, I worked closely with the Marketing and Art Director to oversee creative strategy, storytelling and content rollout across all channels. I ideated the campaign headline and taglines and wrote all supporting copy for emails, website, organic social and paid social.
FOREVER LA, FOREVER MANKIND
SPRING/SUMMER 2024
This campaign was a celebration of Los Angeles - the city and its people - through the 7 For All Mankind lens.
The Spring 2024 Collection pays homage to the brand roots. Across channels, I strengthened and emphasized the brand’s LA heritage and premium denim lineup. The spirit of the city has been woven into the brand’s identity, making it a reflection of an ever-evolving LA landscape – the energy, diversity and creativity.
DIGITAL ‘ZINE | 7 MAGAZINE
7 FOR ALL MANKIND
This was the inaugural issue of 7 Magazine, a digital ‘zine commemorating the launch of the Fall 2024 collection in a fresh and innovative way. The magazine contained a “coverstory” of the campaign shoot as well as interviews and editorials with the campaign photographer alongside trend stories spotlighting product and guest editor columns.
THE MAKING OF 7 MAGAZINE
As an integral member of the 7 Magazine launch team, I worked closely on a small team of 4+ to bring the inaugural magazine to life. Using my editorial and publishing expertise, I worked closely with the graphic designer to design the creative layout while also pitching and selecting contributors and crafting product and editorial copy.
7 MAGAZINE
Georgia May Jagger is photographed by Sonia Szóstak for the launch of 7 Magazine.
DENIM CAMPAIGN | A DENIM LOVE STORY
7 FOR ALL MANKIND
This campaign was a nod to 7 For All Mankind’s core, OG customer - the riding community. This campaign speaks to the unspoken, universal horse-riding uniform that is denim. It paid homage to two iconic denim fits that have been around since the early 2000s, the Dojo and the Original Bootcut.
A DENIM LOVE STORY
This campaign was an homage to the brand’s core, original customers, who have been with 7 since day one. I wrote everything from press releases to LinkedIn and organic and paid social copy that spoke to the nostalgia of 7 denim while reinforcing the brand’s standing as the originator of premium denim with one of the earliest back pocket designs.
SCRIPTWRITING
I wrote targeted interview questions to be able to extract authentic, organic responses for this script. I stitched this together with pre-written text to ensure that brand needs were met while still maintaining a raw, personal feel.
PAID SOCIAL ASSETS
I wrote copy that incorporated statistics and figures to add validity to the longstanding legacy of the Dojo and its continued success.
7 FOR ALL MANKIND
I worked closely with the E-commerce and Email Marketing teams to ensure a balance of creative and business needs. I wrote all copy and worked closely with the teams to conceptualize each email, working with the Graphic Designer to bring each message to life.
CAMPAIGN LAUNCH + PRODUCT STORIES
7 MAGAZINE
ORGANIC SOCIAL
7 FOR ALL MANKIND
I wrote all copy for Instagram, working closely with the Social Media Manager and the Marketing Director to ensure holistic alignment across launches with snappy, punchy copy throughout.
PAID SOCIAL
Text overlay and caption copy for paid social assets for Instagram and Facebook.
